MEET IRINA

Irina Piatselchyts is a senior partner at StratACUMEN and a seasoned marketing strategist with over a decade of experience. As a faculty member at Salisbury University, she teaches digital marketing, advertising and promotions, and direct and interactive marketing courses.

Irina has made significant contributions for clients in various private, public, and nonprofit sector organizations. She has a proven track record in market research, developing comprehensive business and marketing strategies, and leveraging data analytics for informed decision-making. Her strategic approach has consistently resulted in successful campaigns and substantial business growth for her clients.

At Salisbury University, Irina has had a notable impact on her students, coaching multiple gold-winning teams in the Marketing Award for eXcellence & Innovation (MAXI) competition. Her expertise in tailoring projects to the specific needs of small and medium-sized organizations has earned her recognition as a trusted advisor for clients seeking market expansion and competitive advantage.

Irina's multicultural background, proficiency in four languages, and extensive travel experience provide her with a unique global perspective. She excels in cross-cultural communication and developing strategies that resonate with diverse audiences. Her deep knowledge of marketing strategy and business development makes her a vital asset to StratACUMEN and an invaluable resource for all clients the firm serves.